Sony Confronts Microsoft and Cuts the Price on PlayStation Now
The tough competition between the two big companies continues. Sony halves the prices on its streaming service and makes the life of Microsoft unbearable. Streaming game service PlayStation Now from Sony offers its monthly price cut in half.
What did Sony Do?
Starting on Tuesday, you can pay $9.99 a month to use Sony’s service. The company does not hide that this step was taken to keep up with their competitors. And so, the game begins. Where does it take us?
What did Sony Say?
In the latest statement, Sony revealed that the price will be cut in half. For now, the service costs $19.99. But starting on Tuesday, you will be able to order the service for $9.99 a month. They say that now the price is absolutely comparable with similar streaming game services on the market.
This decision is already praised by Sony’s subscribers and future clients. Now, streaming services are extremely popular on the market. We receive great deals by paying a monthly price for movies, TV shows, music, and video games. These services are supported by different platforms and easy to use.
Streaming technology became popular a few years ago and continues to raise the popularity among users across the world. While the leaders of the streaming services market are Netflix, Amazon, and Apple, Google, Disney and CBS are quickly increasing the audience. To compete with others, companies have to drop prices.
For example, Disney Plus subscription costs $7.99 per month. For this price, users receive dozen of Disney shows, as well as Pixar, Marvel, and Star Wars movies. Apple asks for even less. They offer their services for $4.99. For this price, they can provide the shows with Hollywood celebrities like Steve Carell, Jennifer Aniston, Oprah Winfrey, and Reese Witherspoon. Those who buy Mac, iPad or iPhone from the company receive a yearly subscription for Apple TV for free.
There are music and TV show streaming services on the market. However, PlayStation Now from Sony did not have much competition for years. They came to the market in 2014 and did not have serious competitors at all. It can be partly explained by the unique services and lack of technologies.
Nowadays, prices on computer components are getting low, internet connection becomes faster, and more and more companies offer their games via subscription. This October Xbox team from Microsoft will start testing the Project xCloud service. Electronic Arts announced their game streaming service in 2018 and last month began to test it publicly. Both companies keep the prices for subscription in secret.
News from Google
Phil Harrison from Google has revealed the Stadia streaming game service in March. He said that instant access to the service is incredible and already changed the movie and music industry. Apparently, their goal is to change the game industry as well. They plan to launch the service this November and make it available for free for all who buy games via Google.
Sony sees the rise of competitors and acts. It already offers over 800 games from the catalog, including award-winning The Last of Us, Fallout 4, and Mortal Kombat X. They continue to extend their library. During the holidays, they promise to include Uncharted 4: A Thief’s End, God of War, Grand Theft Auto V in a deal.
The Future of Streaming Services
While Sony prefers to beat its competitors while they can, not all analysts agree that the future belongs to subscription services. Users unlikely will want to pay for several dozen services. They will use 2 or 3 on average. What do you think about this? Do you pay for streaming services? Which one do you use?